Sung by Indian Idol Junior contestants Moti Khan and Sugandha Dateĭivya Kumar sang the title track of the music video The idea is to connect with the audience and create a recall value.” It definitely added an extra element to the show as it touched souls and connected with the audience.
For 'Rang Badalti Odhani', we had roped in Shankar-Ehsaan-Loy and for ' Veera', we had Anand Raj Anand on board. In fact our romantic track is used when our protagonist, Arjun and Noorie fall in love on the show.” So, does having a popular composer/singer for the title track help the show garner more attention? Yash adds, “It has definitely helped me in the past with two of my shows.
He has a lot of experience in this industry and has a lot of credibility to his name. Hence, we approached Jeet Gannguli who has composed many romantic tracks for movies such as 'Khamoshiyan', 'Aashiqui 2' and 'Sanam Re'. For a superhero, we can show action sequences and use VFX but romance should have a voice to it and what better way to portray romance than a song. He shares, “Our show talks about the story of a superhero and also the story of a lover. Producer Yash Patnaik throws light on what prompts production houses to include music on a large scale on telly soaps. Read Also Namik Paul paired opposite Nikita Dutta in Ek Duje Ke Vaste Also, we are catering to a pan-India level, so it can’t just be trend-driven or very urbane.” We have to keep that in mind while writing the lyrics and composing the tune. On bringing changes in music composition, Shaan adds, “Most of the daily soaps have an emotional value to them. We wanted a soulful and soothing track which 'Tu Nazar Chura Rahi Hai' turned out to be.” For 'Tamanna' our brief to the musician was to create wonderful lyrics that would merge well with visuals. Now, it is a wonderful thing to see music enhancing scripts on television. Initially, bands and rude music ruled television. Today, the audience is coming of age and they have warmed up to these tracks. I am happy that it has finally made way to television too. He says, “Music has always been a part of India’s viewing system. Producer-actor Ajinkya Deo ('Tamanna') is not surprised at the fact that music is finally making its way on Indian television soaps. It enhances the script and brings out emotions in a sophisticated and natural way. I decided to take them on board and the track has come out to be soulful.” Content is important for a television show, however production houses believe that music plays an integral part too. When I thought about finalising singers for the romantic track for the album, the first names which popped into my mind were Jubin and Palak Muchhal.
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This is my second project on TV and I choose my projects wisely. Films come and go but television has a longer shelf life. So, do composers have to tweak or change mandates while composing for a television show? Jeet Ganguly, music composer, shares, “I have taken much more efforts in composing the album for 'Nagarjun- Ek Yoddha', than I have taken for any of the movies till now. I have sung Jana Na Dil Se Door straight from my heart and I am happy that audiences are liking it.” Javed, on the other hand adds, “A singer’s versatility is put to test on television and I enjoy experimenting with my voice. If it’s a good song, I would do that irrespective of the platform.” So for me, the journey matters rather than the destination. Films and television are just different destinations and music is a journey. The recall value on TV is much stronger than that of films as the latter lasts hardly for a month or so.” Is there any difference between singing for films and for television? Singer Jubin Nautiyal, who recently crooned a title track, says, “I don’t think it’s different to sing for TV in any way. This is an example of how television popularises music. He says, “On a road show during the show’s promotions the crowd knew the song and chorus by heart.
Shaan believes that television has the power to create recall value among viewers. The singer has earlier composed for 'Tere Shehar Mein' too. Read Also Yash Patnaik is ecstatic about Veera’s successīollywood singer and artiste Shaan and his group Superbia has composed music for telly show 'Dehleez’s title track 'More Jiya'.
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